Google Analytics provides valuable insights into how visitors interact with your website, tracking traffic, user behavior, and conversion paths to help you understand the effectiveness of your marketing efforts in driving bookings. Integrating Google Analytics with TripWorks allows you to monitor customer interactions and gather data to optimize your site, marketing campaigns, and customer journeys.
This article will walk you through how to set up this integration.
Please Note
You must have a Google Analytics account before you can integrate with your TripWorks account. For guidance on this prerequisite, visit Google's instructions for Creating a Google Analytics Account.
Set Up Your Google Analytics Integration
- From the toolbar, go to More > Discover More
- Choose Google Analytics under the Integrations section
- Complete Step 1 to Enable Cross-Domain Linking
- Complete Step 2 by adding your Google Measurement ID. For steps on how to locate your measurement ID, follow the instructions provided above the text fields
- Ensure the Active checkbox is selected
- Choose Save
And that's it! Your integration is now successfully set up on TripWorks.