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Promote & track your bookings

Track where bookings come from and measure your marketing: Google Analytics, Google Ads, Meta and TikTok pixels, UTM attribution, and Google Business.

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Add conversion pixels: Meta, TikTok & more

Add your Meta (Facebook) and TikTok pixels so your booking widget fires a purchase event on every completed booking — for retargeting and ad optimization.

Updated October 24th, 2026
Set up Facebook (Meta) conversion tracking

Connect your Meta (Facebook) Pixel to TripWorks with one Pixel ID — no code to install — and TripWorks reports your bookings to Meta as Purchase conversions automatically.

Updated November 6th, 2026
Google Ads conversion tracking

Connect Google Ads to TripWorks so completed bookings report back as conversions — measure ad spend against real revenue and optimize your campaigns.

Updated October 24th, 2026
Set up your Google Business integration

Add your TripWorks booking widget link to your Google Business Profile so guests can book directly from Google Search and Maps.

Updated October 24th, 2026
Track bookings in Google Analytics (GA4)

Connect GA4 to track bookings as purchases — TripWorks sends purchase and conversion events with revenue and items, to one or many GA4 properties.

Updated October 24th, 2026

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5 articles

Add conversion pixels: Meta, TikTok & more

Set up Facebook (Meta) conversion tracking

Google Ads conversion tracking

Set up your Google Business integration

Track bookings in Google Analytics (GA4)

Still stuck?