Google Ads helps tour operators and business owners reach a wider audience by targeting potential customers actively searching for experiences, leading to increased visibility and bookings. Integrating Google Ads with TripWorks is valuable because it allows you to track purchases as conversions, providing insights into campaign performance.
This article will walk you through how to set up this integration.
Please Note
You must have a Google Ads account before you can integrate Google Ads with your TripWorks account. For guidance on this prerequisite, visit Google's instructions for Creating a Google Ads Account.
Set Up Your Google Ads Integration
- From the toolbar, go to More > Discover More
- Choose Google Ads under the Integrations section
- Complete Step 1 to Enable Cross-Domain Linking
- Complete Step 2 by adding your Google Ads Conversion ID and Conversion Label. For steps on how to locate your conversion ID and conversion label, follow the instructions provided above the text fields
- Ensure the Active checkbox is selected
- Choose Save
And that's it! Your integration is now successfully set up on TripWorks.
Important Note
There's no need for a separate landing page to track conversions. Our checkout flow automatically tracks conversions, eliminating the need to set up a separate confirmation page.
Questions? Contact our support team: support@tripworks.com